The fun thing about online games is it's a social experience. The problem with social gameplay is it requires leadership. You need someone to lead the raid or call the strategy for beating the other team. And you need leadership in the long term, someone to run the guild and see to the social organization.
Leading is tough. You're no longer just pushing the game buttons. You're talking to people, making strategic decisions, bearing the responsibility. And the folks you're leading are there to play a game, not follow orders, so there's not much discipline. It's a pretty chaotic environment and very few people want to try to lead; fewer still are good at it.
I'm surprised online games don't do more to reward and encourage leadership. In the real world leaders get paid more, or own the enterprise, or at least get respect for their efforts. I can't think of a single online game where the reward for leadership is more than some sense of self-satisfaction.
Good leadership is rare in online games, but when it's present it makes all the difference. In Tier 3 on my server Order has been totally demoralized. Destruction has dominated everything for two+ weeks and any time Order has tried to fight back they quickly get thumped down. But when one side dominates everyone loses. There's no long term reward for controlling the map, only for fighting, but with one side so far down no one wants to fight.
Until two nights ago. When a leader showed up on the Order side out of nowhere and took charge. He started small, taking over a few Battlefield Objectives, rallying the troops. When he had enough people following him he led the group to take a keep. Then he said "we are going to defend this keep" and spent his own gold to reinforce it. And now Order has held that keep for most of the last two days. We're still on the ropes, we can't really break out because Destruction still fields larger numbers. But our leader keeps launching new attacks with actual strategy and tactics and for an hour or two we're doing great, winning fights. There's active RvR again, some actual fun.
He's a good leader. He communicates well, he stays positive, he gives others credit. And he tends to win. So here's the thing: he's so good, I suspect he's a Mythic employee. Some customer service rep, or maybe engineer who likes playing the game. I've got no evidence for this, it's just a feeling. He understands the game strategy very well, and he's so confident that he can lead the random folks who turn up that it feels like it's coming from some position of hidden authority.
And why not? Wouldn't it be great if the guy who has made Warhammer fun for me again was a Mythic employee? Why not have some people playing the game get compensated in some way for making it fun for other players? Full time employees are expensive, so that might not be cost-effective. But why not have good guild leaders get free subscriptions to the game? Or give strong raid leaders extra loot, or at least some vanity titles or items that reward good leaders for their effort?