My WoW account has lapsed again after a 30 day renewal. No particular plan, but I'd gotten a bit bored of the game. My only game play since renewing had been queueing for battlegrounds and dungeons. Which was fun, but then I hit level 50 which makes PvP unfun until level 57 or so when I'm not getting one-shotted by everyone around me. And there's not enough dungeons to keep you sustained. I just couldn't bring myself to quest again. I might renew again in a couple of weeks when I finish the pilot training and have some free time.
I hope Cataclysm addresses the levelling game in a bunch of ways. Revamping quest content to be fresh will help, even moreso if they apply what they've learned about game writing to the old world. Imagine a bunch of quest series as epic as Wrathgate, using phasing, wrapping the lore in the old world. I also hope Cataclysm adds some new battleground maps, maybe even breaks the PvP brackets out to every 5 levels instead of every 10. I imagine they won't add any new dungeons, but they can streamline those some too. (Sunken Temple! Ugh!).
I haven't seen the sparkle ponies in-game, but I totally called it right: we're going to see more and more in-game content for sale. And at high prices, $25 for a mount? Wow. It seems to be working for Blizzard, millions of dollars of revenue created out of a little bit of animation and modelling work. Fun for the whole family! I don't have any particular problem with what Blizzard's doing, and I think it's particularly smart to only sell cosmetic items (so far..). But I also think there's a limit to how many offers like this the market will support. Those ponies will stop looking shiny some day. (OTOH, my Zul'aman Bear Mount will always be awesome!)
Finally, I can't say enough good things about the game Just Cause 2. Really fun open world mayhem game, and uncharacteristically for me I continue to play it even after finishing the main story. Also picked up the Xbox Live Arcade version of Magic: the Gathering. I've never played a CCG before, what fascinating game mechanics!